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The Power of Our Behavioral Targeting

Behavioral targeting is about reaching customers during “Micro-Moments” that happen throughout the entire customer journey. Our industry-leading Behavioral Targeting solution drives traffic to your site by reaching and influencing audiences based on their interests and browsing behavior.

Tapping into consumer behaviors in near real-time is an efficient way to drive performance and improve your return on ad spend (ROAS). Our behavioral targeting technology gives you access to over 45 networks and ad exchanges giving you the advantage to serve your ad on millions of publishers across devices. We’re able to optimize for the most accurate and effective behavioral lists and segments, ensuring you find the audience that matters most to your business.

We Help You Reach Consumers Based on Their Interests, Habits, and Recent Activities

IN-MARKET AUDIENCE TARGETING

Reach potential customers while they are actively browsing, researching, or comparing the types of products you sell. To qualify someone as being in-market for a specific product or service, our system considers clicks on related ads and subsequent conversions, along with the content of sites and pages they visit and the recency and frequency of visits. In-Market Targeting can drive incremental conversions, helping you connect with consumers as the last step before they make a purchase decision.

Active Audience Targeting

ACTIVE AUDIENCE TARGETING

Our proprietary Active Audience targeting reaches consumers based on their recent visits to stores, events, and landmarks. Our mobile audiences are updated in realtime and consist of thousands of groups segmented by the stores they have visited (ie. Walmart, Costco, Auto Dealerships, etc).

Our Active Audiences also include groups who have visited landmarks like RV parks, Campgrounds, Historical Sites & Museums throughout the United States. One of our more popular Active Audiences include Attendees at Sporting Stadium Events, Music Fests/Concerts, Colleges and more.

CONTEXTUAL TARGETING

Contextual targeting delivers relevant messages to users based on the type of content they consume. Our system scans publisher websites in real time to determine its central theme, which is then matched to your ad using keywords, topic selections, your language, location targeting, recent browsing history, and other factors. This in-depth system of pairing proves to be an effective way to reach consumers who are actively researching your category or product online.

Lookalike Audiences

LOOK-ALIKE AUDIENCE TARGETING

Attracting new online users to your site is a key factor in growing your business or brand. Look-alike targeting is our way to reach new audiences by targeting similar characteristics and behaviors of your most valuable customers. Our system creates a profile of your ‘best website visitor’ that is updated daily. We then deliver your ad to new potential customers who match this profile.

AUDIENCE / INTEREST TARGETING

This form of audience targeting reaches consumers who match your customer’s demographic profile – ie. interested in the outdoors, foodies, love movie night and green cars. Interest targeting ensures that you are serving up your campaign to audiences who are likely interested in your, or your competitor’s category based on their browsing history. We will target consumers who will more likely click on your advertisement and engage customers who will be excited about your brand.

Facebook Dynamic Ads

FACEBOOK DYNAMIC RETARGETING & LEAD GENERATION

Social and particularly Facebook are increasingly relevant at latter stages of the path to purchase, making it a critical channel for advertisers to master. Facebook dynamic retargeting allows you to show shoppers timely and relevant product recommendations based on recent website behaviors. Lead generation ads offer a seamless way to use content and offers to shoppers ready to take the next step. These simple, prepopulated lead generation forms can improve Return on Ad Spend (ROAS) by up to 12x.

Contact Our Team

Our Extensive Network of Publishers

Basis by Centro
Basis by Centro
Beanstock
Casale Media
Context Web
district m
e-planning
EMX Platform
Federated Media
Fyber
Index Exchange
Inneractive
Kargo
LiveIntent
lkqd
mads
nativo
opera mediaworks
permodo
rightmedia
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