GEOFENCING ARTICLES & VIDEOS
- Best 35 IP address targeting companies & IP targeting marketing providers
- Winning at Lead Generation is all about optimization – here’s a sniff of the secret sauce
- Walmart+ is in PRIME position to win over holiday shoppers.
- Who are the new online grocery shoppers?
- Meet Lauren, the new home cook – Emerging Shopper Profiles
- The Online Grocery Surge: Recipes for Success
- Leveraging Mobile ID Capture Technology During COVID-19
- 3 key strategies that will help you connect with first-time online grocery shoppers
- Accelerate Your Online Grocery Delivery Media Machine
- Last Brand to Grocery Delivery is a Rotten Egg
HOW WE VERIFY OUR RESULTS
GEOFENCING - STORE VISITS
Our Geofencing campaigns are able to track visitors who see your ad - then visit your location. No other ad technology provides this level of 1:1 attribution for measuring ROAS and campaign performance. Using our GeoConquesting tactics, we even track visitors who were at your competitors location - then visit your location.
IP TARGETING - SALES RESULTS
Our IP Targeting campaigns are measured by comparing the homes that saw your ad - directly with your sales results. This match-back process allows you to precisely measure your ROAS. In fact, in is not uncommon for us to see over 25X return on ad spend for IP Targeting campaigns in the auto and furniture industries.
Our Geofencing campaigns are able to track visitors who see your ad - then visit your location. No other ad technology provides this level of 1:1 attribution for measuring ROAS and campaign performance. Using our GeoConquesting tactics, we even track visitors who were at your competitors location - then visit your location.
IP TARGETING - SALES RESULTS
Our IP Targeting campaigns are measured by comparing the homes that saw your ad - directly with your sales results. This match-back process allows you to precisely measure your ROAS. In fact, in is not uncommon for us to see over 25X return on ad spend for IP Targeting campaigns in the auto and furniture industries.
Ad Fraud & How to Avoid It
The value of precise data to target your exact customer cannot be overstated. It truly is the most unique thing differentiating ad platforms today – and is why people love our Brand Lift hyper-targeting platform.
Winning at Grocery Delivery is the Key to the Walmart Power-shopper
If you thought Walmart’s acceleration into grocery pickup was aggressive, consider their plans for 2019: grocery delivery available at about 1 in 4 Walmart stores in the US, reaching about 40% of all US households.
The Secret to Online Grocery Pickup? Omni-channel Journeys Require Omni-data Marketing Strategies
If there’s one place Walmart is winning in ecommerce, it’s with online grocery pickup (OGP). This simple service has revolutionized the way Walmart shoppers can transact with convenience, while remaining loyal to the channel. It may even be the key to the omnichannel transformation of your product.
3 things you need to know about geofencing
3 things you need to know about geofencing
The Game Has Changed for Winning at Shelf
Reaching consumers in a relevant way is often profoundly tied to place. Historically retailers & suppliers have focused on contextual, physical mediums for tapping the power of place inside the store – signage, displays, shelf talkers and so on. Beacons haven’t really worked. Promotional touch screens don’t get used that much. By and large, efforts to innovate and change the game have failed…
3 Grocery Shoppers You Must Win in 2019
The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own. The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own…
Suppliers 2019 Playbook to Winning OGP
One of the biggest mistakes a shopper marketing strategist could make going into next year would be to treat Online Grocery as just another tactic or box to check off of the media plan. The landscape for grocery and retail in general is being completely shaken up by new, convenient pickup and delivery options. As of September 2018, Walmart now offers grocery delivery in 50 metro areas and online grocery pickup in over 2,000 stores. And the reality is, everyone is jumping on this trend – including Whole Foods (Amazon), Target, Costco and Kroger…
Winning the Holiday Shopper
Winning holiday shoppers online and in-store requires careful planning, in theory. But there’s not always time for a plan. Shopper marketers know how crazy holiday gets, so a plan isn’t enough – sometimes you need to improvise with smart, targeted tactics that you can quickly implement to reach and engage your target audience…
3 Strategic Principles to Revamp Your Digital Media in 2019
By now most marketers have put in place a few moderately effective always-on digital media campaigns. But more often than not, despite achieving some success, most haven’t significantly evolved their digital strategy and aren’t sure how to level-up their paid media.
Connect Your Media Strategy to Connected TV
By the end of 2018, over 63 million households in the US will have “cut the cord” or will choose to never subscribe to cable or satellite at all. But what if you could still reach these households with the power and flexibility that you have with other online advertising platforms? Connected TV is the answer, and is rapidly becoming a critical component to any best in class media plan…