How Our Geofencing Solutions Work

Geofencing is a way of advertising that connects you to mobile consumers at a specific time and place, unlocking powerful micro-moments.

Okay, but how exactly? Imagine drawing a circle on a map over your store or a competitor’s. Geofencing marketing takes that circle and turns it into an invisible boundary based on latitude and longitude.

This “geofence” boundary allows you to track and advertise to anyone with a GPS-enabled smartphone that enters the area you defined, as well as capture their information so you can retarget them later when they leave that area.

Unique Benefits of Our Geofencing Campaigns

HYPERLOCAL TARGETING

Geotarget your audience to connect your ad and offering to the specific context of their physical location. Our hyperlocal technology is so precise that it can target a radius as small as 25 feet, allowing you to engage shoppers inside a particular area of a store, at a specific event or even on the lot of a car dealership. Once they have entered your Geofence, consumers will be served your ads on mobile apps. This targeting will help capture your customers on a more personal level by providing them with special offers that apply to their current location.

COMPETITOR CONQUESTING CAMPAIGNS

Establish dominance over your competitors with our Geo-Conquesting Campaigns. This method of marketing builds a “virtual fence” around a competitor’s location and delivers relevant ads and offers to potential customers at critical moments in the path to purchase.

FRANCHISE / MULTILOCATION CAMPAIGNS

As your partner, we can help grow your personal brand and drive foot traffic to your physical storefront. Our Franchise/Multi-location Campaigns offer advanced targeting solutions to reach multiple groups of potential customers based on their location and the activities they are engaged in. Whether they are within an airport, shopping center, or business district, we will deliver your geofenced ads to help provide new and returning qualified customers to your business.

MOBILE ID CAPTURE & RETARGET TECHNOLOGY

Extend the reach and impact of your geofenced campaigns by enabling Mobile ID retargeting.

What happens after your target audience leaves your geofenced area? By capturing the mobile ID of consumers who enter your geofence, you can retarget to them on their device – no matter where they are.

You can even link a mobile ID to a home wifi network, allowing you to reach the entire household – including the devices in it – of the person who previously visited your geofence. This unlocks exponentially more influential touchpoints on the path to purchase. You can deliver relevant content and offers when it matters most, driving consideration and conversion.

VERIFIED STORE VISIT TRACKING

Our verified visit geofencing technology allows you to actually track store visits prompted by your ads, enabling you to better gauge cost per store visit as well as other critical attribution metrics that have historically challenged marketers and business owners.

Our Extensive Network of Publishers

PROGRAMMATIC PLUS™

Our Programmatic Plus™ campaign management process ensures the highest level of post-click engagement. Your campaigns are fully optimized programmatically and by a certified Digital Analyst to help you maximize your ROI. Our team monitors your campaign daily to ensure you are consistently acquiring high quality traffic to your website from verified ad audiences.

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