How Our Geofencing Solutions Work
Geofencing is a way of advertising that connects you to mobile consumers at a specific time and place, unlocking powerful micro-moments.
Okay, but how exactly? Imagine drawing a circle on a map over your store or a competitor’s. Geofencing marketing takes that circle and turns it into an invisible boundary based on latitude and longitude.
This “geofence” boundary allows you to track and advertise to anyone with a GPS-enabled smartphone that enters the area you defined, as well as capture their information so you can retarget them later when they leave that area.
