When To Use Our IP Targeting

IP Targeting is the digital equivalent of direct mail, only much more efficient because you’re able to reach an entire household’s wifi network, along with every device on the network – across millions of apps and websites.

IP Targeting provides a strategic solution for a variety of scenarios, including:

  • Targeting households based on demographics, behaviors & custom lists
  • Converting street addresses to IP addresses
  • Extending the reach of standard website retargeting campaigns
  • Your product or service involves multiple influencers and decision-makers in a household
  • You want to reach specific neighborhoods or even the neighbors of your existing customers

How Our IP Targeting Works

IP Targeting Household

STEP 1: IDENTIFY

YOUR TARGET AUDIENCE

We first identify the physical addresses of YOUR TARGET CUSTOMER. Our lists are updated every two weeks and can be customized by demographics, interests, profession, even by what type of car they drive. We then convert their physical addresses to the IP Addresses (ie. 100.2.100.101) of the WiFi routers in each customer’s home.

IP Household Retargeting

STEP 2: INFLUENCE

CUSTOMERS AT THE RIGHT TIME

Once the IP addresses are entered into our platform, you begin connecting face-to-face with your best potential customers. We utilize cross-device technology within a household to deliver your advertisement across all devices that are actively connected to the in-home Wi-Fi service. When the customer visits any one of the millions of publishers in our vast network of ad exchanges, your ad will be triggered to display – engaging them to visit your site.

Matchback Reporting IP Targeting

STEP 3: MEASURE

SALES RESULTS

After each campaign, we perform a MATCH-BACK REPORT enabling us to compare the IP recipient list to your customer sales report. This report is a great metric to help you measure the influence your IP campaign had on purchasing decisions, providing quantifiable results. When we find a match between a customer’s physical address and a targeted IP address, we call that a Matchback. We also offer campaign insights including observations, strengths, and weaknesses to help you evaluate your IP Targeting performance. With our leading expertise in digital marketing, our team will provide you with professional feedback and suggestions to help improve your future IP Targeting campaigns.

Our IP Campaign Solutions

IP Household Targeting
NEW MOVERS

We identify addresses of new movers in your area. Whether you’re selling homes, interior design, or furniture – we have you covered. Our quality data lists ensure your ads are served to those in the market!

IP Household Targeting
FURNITURE SHOPPERS

New to the area and needing furniture? We know. Our data lists help clients increase their sales exponentially. We get your message in front of your top consumers throughout the purchase process. 

IP Retargeting
AUTOMOTIVE BUYERS

Buying a car is a big decision. Knowing who to buy it from is a no-brainer after we reach your potential customer. We target the right message to the right person before they make their final purchase.

IP Targeting for Political Campaigns
POLITICAL CAMPAIGNS

Have an election coming up? We can help you advertise to voters based on our quality data lists. Campaign awareness is crucial during the right time, and we know what it takes to win.

Our Extensive Network of Publishers

Basis by Centro
Basis by Centro
Beanstock
Casale Media
Context Web
district m
e-planning
EMX Platform
Federated Media
Fyber
Index Exchange
Inneractive
Kargo
LiveIntent
lkqd
mads
nativo
opera mediaworks
permodo
rightmedia

PROGRAMMATIC PLUS™

Our Programmatic Plus™ campaign management process ensures the highest level of post-click engagement. Your campaigns are fully optimized programmatically and by a certified Digital Analyst to help you maximize your ROI. Our team monitors your campaign daily to ensure you are consistently acquiring high quality traffic to your website from verified ad audiences.