Every business wants to reach as many potential customers as possible. Companies can expand by engaging with their current and soon-to-be customers on social media. There’s one problem: Not all businesses are relevant for all social media platforms. The graphic above is not only humorous, but also purposeful. Content should not be forced where it doesn’t belong. A Pinterest page for a truck dealership may not be as beneficial as for a furniture store. Similarly, an Instagram account may not be as pertinent for a funeral home as it is for a clothing boutique. To be savvy on social media, a business must examine their ideal audience and determine what connects their customers with their products and services.