What Role Should Digital Media Play For You in 2015?

With so many advertising options available, it can be hard to figure out the right media mix for your business.  To make things more challenging, media usage in the U.S. has changed dramatically over the past few years. Broadcast television, long the most dominant medium, lost its top spot in 2012.  Television viewing now accounts for only 37% of our daily media consumption, as digital devices – laptops, phones and tablets – vie for more of our time and attention.  Digital devices now make up nearly half of the total time we spend with media each day.

As business owners and managers we must consider how these shifts in media usage and consumption require a shift in the way we communicate with our customers and prospective new customers.  So, how will your business change the way it talks with its customers?  How will you implement digital media into customer communications and marketing messages this year?

For digital success stories see www.mediavision2020.com/recentprojects

For more information on shifts in media usage see http://slate.me/1BByUn6