Behavioral Advertising - Programmatic Advertising

BEHAVIORAL
ADVERTISING

Drive traffic to your site by reaching and influencing audiences
based on their interests and browsing behavior.

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BEHAVIORAL ADVERTISING IN A COMPETITIVE MARKET

Behavioral Advertising is about reaching customers during “Micro-Moments” that happen throughout the entire customer journey. Our industry-leading Behavioral Targeting solution drives traffic to your site by reaching and influencing audiences based on their interests and browsing behavior.

Tapping into consumer behaviors in near real-time is an efficient way to drive performance and improve your return on ad spend (ROAS). Our behavioral targeting technology gives you access to over 45 networks and ad exchanges giving you the advantage to serve your ad on millions of publishers across devices. We’re able to optimize for the most accurate and effective behavioral lists and segments, ensuring you find the audience that matters most to your business.

Programmatic Advertising Behavioral Targeting

IN-MARKET AUDIENCE TARGETING

Reach potential customers while they are actively browsing, researching, or comparing the types of products you sell. To qualify someone as being in-market for a specific product or service, our system considers clicks on related ads and subsequent conversions, along with the content of sites and pages they visit and the recency and frequency of visits. Behavioral Advertising with In-Market Targeting can drive incremental conversions, helping you connect with consumers as the last step before they make a purchase decision.

CONTEXTUAL TARGETING

Behavioral Advertising with Contextual targeting delivers relevant messages to users based on the type of content they consume. Our system scans publisher websites in real time to determine its central theme, which is then matched to your ad using keywords, topic selections, your language, location targeting, recent browsing history, and other factors. This in-depth system of pairing proves to be an effective way to reach consumers who are actively researching your category or product online.

LOOK-ALIKE AUDIENCE TARGETING

Attracting new online users to your site is a key factor in growing your business or brand. Look-alike targeting is our way to reach new audiences by targeting similar characteristics and behaviors of your most valuable customers. Our Behavioral Advertising system creates a profile of your ‘best website visitor’ that is updated daily. We then deliver your ad to new potential customers who match this profile.

RETARGETING

Once we have reached your potential customer through Behavioral Advertising, and they have visited your site, your ads will follow them online for a pre-defined period of time. As you might expect, re-targeting tends to have a higher post-click engagement and conversion rates.

FACEBOOK DYNAMIC RETARGETING & LEAD GENERATION

Behavioral Advertising on social platforms is increasingly relevant at latter stages of the path to purchase, making it a critical channel for advertisers to master. Facebook dynamic retargeting allows you to show shoppers timely and relevant product recommendations based on recent website behaviors. Lead generation ads offer a seamless way to use content and offers to shoppers ready to take the next step. These simple, prepopulated lead generation forms can improve Return on Ad Spend (ROAS) by up to 12x.

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