GEOFENCING ARTICLES & VIDEOS
- Winning at Lead Generation is all about optimization – here’s a sniff of the secret sauce
- Walmart+ is in PRIME position to win over holiday shoppers.
- Who are the new online grocery shoppers?
- Meet Lauren, the new home cook – Emerging Shopper Profiles
- The Online Grocery Surge: Recipes for Success
- Leveraging Mobile ID Capture Technology During COVID-19
- 3 key strategies that will help you connect with first-time online grocery shoppers
- Accelerate Your Online Grocery Delivery Media Machine
- Last Brand to Grocery Delivery is a Rotten Egg
- Ad Fraud & How to Avoid It
HOW WE VERIFY OUR RESULTS
GEOFENCING - STORE VISITS
Our Geofencing campaigns are able to track visitors who see your ad - then visit your location. No other ad technology provides this level of 1:1 attribution for measuring ROAS and campaign performance. Using our GeoConquesting tactics, we even track visitors who were at your competitors location - then visit your location.
IP TARGETING - SALES RESULTS
Our IP Targeting campaigns are measured by comparing the homes that saw your ad - directly with your sales results. This match-back process allows you to precisely measure your ROAS. In fact, in is not uncommon for us to see over 25X return on ad spend for IP Targeting campaigns in the auto and furniture industries.
Our Geofencing campaigns are able to track visitors who see your ad - then visit your location. No other ad technology provides this level of 1:1 attribution for measuring ROAS and campaign performance. Using our GeoConquesting tactics, we even track visitors who were at your competitors location - then visit your location.
IP TARGETING - SALES RESULTS
Our IP Targeting campaigns are measured by comparing the homes that saw your ad - directly with your sales results. This match-back process allows you to precisely measure your ROAS. In fact, in is not uncommon for us to see over 25X return on ad spend for IP Targeting campaigns in the auto and furniture industries.
5 Micromoments Unlocked by Geofencing
Everyone talks about micro-moments and wants to win more of them. But these rich opportunities on the path to purchase are short lived and often elusive to marketers. So you need to be ready at the right time with the right solution, but how do you actually do it?
What is Geofencing
Geofencing: Location-Based Marketing in 3 Simple Steps
Location data is a shiny object, but marketers often get perplexed with how to start using it, or simply dive in without a plan. Yet the building blocks of a geofencing advertising strategy are super simple. So let’s look at 3 easy steps to jumpstart your geofencing strategy…
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The Beauty of IP Targeting: Measurable ROAS
IP targeting is more than a powerful way to influence entire households that match your specific behavioral and demographic criteria. Mediavision2020’s IP targeting is indispensable to because it solves one of the oldest pain pints of digital media: calculating a measurable return on ad spend (ROAS).
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Geofencing Digital Advertising Playbook
Chad Bingle, Director of Media here at Mediavision2020, sat down with Jarrod Davis and the 8th & Walton crew to talk about how to strategically develop a geofencing media campaign. Listen to the full podcast conversation or grab the notes below!
Basic Elements of Geofencing
Geofencing Isn’t Just One Technique, It Has Many Facets To It
Common Geofencing Mistakes to Avoid
Everyone geofences, but all geofences aren’t created equal. There are a few red flags to watch for when crafting or evaluating a geofencing plan.
When Geofencing Is Right, When It’s Not The Best Fit
When it’s right:
When it’s not the best fit:
Top 35 geofencing companies & geofencing marketing providers
The Future of TV Ad Budgets in 2018
Statistics from eMarketer had forecasted a tough year for paid cable in 2017 with an estimated 15.4 million people to cut their cable cord. However, reality struck a harder chord, no pun intended, surpassing their forecast by 7 million cord-cutters and counting for 2017 alone. With video being one of the most compelling aspects to a brand’s personality, what will be the smartest way to move your TV ad spend to digital in 2018?
The future is so bright for video! Knowing where and how your user wants to watch it is going to make or break your campaigns in 2018. Planning for the future is key, and being in the right place is going to keep your brand top of mind when your audience decides to buy.
Learn more about our truly unique Connected TV behavioral targeting solution.
CTV Advertising Company – What is OTT Advertising?