IP Address Targeting

IP ADDRESS
TARGETING

The new direct mail - with cross device targeting
for B2B and residential applications

Speak to a Digital Specialist

The Leaders in IP Address Targeting

IP Address Targeting is the digital equivalent of direct mail, only much more efficient because you’re able to reach an entire household’s wifi network, along with every device on the network – across millions of apps and websites.

IP Address Targeting provides a strategic solution for a variety of scenarios, including:

  • Targeting households based on demographics, behaviors & custom lists
  • Converting street addresses to IP addresses
  • Extending the reach of standard website retargeting campaigns
  • Your product or service involves multiple influencers and decision-makers in a household
  • You want to reach specific neighborhoods or even the neighbors of your existing customers
Programmatic Advertising IP Address Targeting

STEP 1: IDENTIFY YOUR TARGET AUDIENCE

We first identify the physical addresses of YOUR TARGET CUSTOMER. Our lists are updated every two weeks and can be customized by demographics, interests, profession, even by what type of car they drive. We then convert their physical addresses to the IP Addresses (ie. 100.2.100.101) of the WiFi routers in each customer’s home.

STEP 2: INFLUENCE CUSTOMERS AT THE RIGHT TIME

Once the IP addresses are entered into our platform, you begin connecting face-to-face with your best potential customers. We utilize cross-device technology within a household to deliver your advertisement across all devices that are actively connected to the in-home Wi-Fi service. When the customer visits any one of the millions of publishers in our vast network of ad exchanges, your ad will be triggered to display – engaging them to visit your site.

STEP 3: MEASURE SALES RESULTS

After each campaign, we perform a MATCH-BACK REPORT enabling us to compare the IP recipient list to your customer sales report. This report is a great metric to help you measure the influence your IP campaign had on purchasing decisions, providing quantifiable results. When we find a match between a customer’s physical address and a targeted IP address, we call that a Matchback. We also offer campaign insights including observations, strengths, and weaknesses to help you evaluate your IP Targeting performance. With our leading expertise in digital marketing, our team will provide you with professional feedback and suggestions to help improve your future IP Targeting campaigns.

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