IP Address Targeting is the digital equivalent of direct mail, only much more efficient because you’re able to reach an entire household’s wifi network, along with every device on the network – across millions of apps and websites.
We first identify the physical addresses of YOUR TARGET CUSTOMER. Our lists are updated every two weeks and can be customized by demographics, interests, profession, even by what type of car they drive. We then convert their physical addresses to the IP Addresses (ie. 100.2.100.101) of the WiFi routers in each customer’s home.
Once the IP addresses are entered into our platform, you begin connecting face-to-face with your best potential customers. We utilize cross-device technology within a household to deliver your advertisement across all devices that are actively connected to the in-home Wi-Fi service. When the customer visits any one of the millions of publishers in our vast network of ad exchanges, your ad will be triggered to display – engaging them to visit your site.
After each campaign, we perform a MATCH-BACK REPORT enabling us to compare the IP recipient list to your customer sales report. This report is a great metric to help you measure the influence your IP campaign had on purchasing decisions, providing quantifiable results. When we find a match between a customer’s physical address and a targeted IP address, we call that a Matchback. We also offer campaign insights including observations, strengths, and weaknesses to help you evaluate your IP Targeting performance. With our leading expertise in digital marketing, our team will provide you with professional feedback and suggestions to help improve your future IP Targeting campaigns.
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