IP targeting is more than a powerful way to influence entire households that match your specific behavioral and demographic criteria. Mediavision2020’s IP targeting is indispensable to because it solves one of the oldest pain pints of digital media: calculating a measurable return on ad spend (ROAS).
HOW OUR IP TARGETING PROCESS MAKES ROAS POSSIBLE
We build you a custom marketing list based on behavioral, demographic and other factors
Convert the target audience street addresses into IP addresses
Post-campaign, we compare actual sales reports addresses to the original marketing list used. Bam, instant Return-on-ad-spend (ROAS) calculation. It’s that simple.
Whether you’re using your own database of street addresses or a 3rd party list, IP targeting is a must-have component of any digital media strategy.