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Why Connected TV is Relevant Today

From binge-watchers to on-demand streamers, there are entire groups of TV viewers that can no longer be reached by traditional TV commercials. There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. (eMarketer)

Connected TV (CTV) provides you a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and more. Not only can you now reach the households that matter most to you, but you can build on your CTV campaign’s message with a display retargeting campaign that extends to every device on the wifi network.

STEP 1: IDENTIFY

NEW AUDIENCES NOT AVAILABLE ON TRADITIONAL TV

Our technology allows you the precision that advertisers have dreamed of on traditional TV for decades. CTV allows you to reach existing customers, recent website visitors, geofenced store visitors or even people actively shopping for your product or service. You can also choose geographic targets, set frequency caps and specify the time or day that your ads run.

STEP 2: TARGET & SERVE

ADS WITH A SEAMLESS INTEGRATION OF VIDEO, DISPLAY, MOBILE, NATIVE AND AUDIO

TV strategy is no longer planned in a silo. CTV works together with your digital campaigns, enabling your budget to support a full-funnel campaign across any format.

STEP 3: RETARGET YOUR AUDIENCE 

ACROSS MULTIPLE DEVICES

With Mediavision2020 you can now reach and retarget an entire household across multiple devices, enabling sequential messaging that builds on your video campaign to drive conversion. Now all your digital media efforts can work together across all devices in a household, including TV.

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