From binge-watchers to on-demand streamers, there are entire groups of TV viewers that can no longer be reached by traditional TV commercials. There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. (eMarketer)
Connected TV (CTV) provides you a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and more. Not only can you now reach the households that matter most to you, but you can build on your CTV campaign’s message with a display retargeting campaign that extends to every device on the wifi network.