Fueling your sales pipeline

Universal Audience Targeting is a highly effective lead generation tool because it bridges the gap between digital advertising and real-world behavior. By creating virtual boundaries around specific locations, we can capture high-intent leads at the exact moment they are most likely to convert.

Hyper-Local Precision: Unlike traditional broad-reach ads, our geofencing targets users in precise areas, such as a store or office building. This minimizes “wasted” ad spend by only reaching people in your target audience group.

Performance: Delivering messages based on real-time proximity or look-back behavior leads to much higher engagement. Our geofencing lead generation campaigns often achieve a 3% click-through rate (CTR), significantly outperforming the industry average for standard mobile ads.

Geofence options

• Competitor locations
• Places your customers eat & shop
• Live events
• Home addresses

Precise audience targeting:

• Interests (brand preferences, hobbies, etc)
• Demographic (gender, age, income, job, etc…)
• Behavioral (shopping history, currently in-market for…)
• Contextual (ads appear on sites within an industry category or containing specific content)
  1st & 3rd party lists

Following up and nurturing your leads

Email automation is the “force multiplier” for geofencing lead generation, ensuring no prospect falls through the cracks. While quick follow-up is critical, automation strikes while the lead’s intent is at its peak. When a lead is captured via geofencing, their interest has a short shelf life; an automated email delivers a personalized response in seconds, then maintains the momentum of that initial interaction.