3 Things your boss needs you to know about geofencing
Grocery delivery requires a fresh take on targeting, value delivery and measurement, so we’re here to help you go beyond mere search, social and general display media.
The race for grocery delivery is on, and it’s one of the key battlefronts of the great “clash of the titans” taking place among Walmart, Amazon, Kroger and other grocers. It’s also a fight among brands within Walmart – everyone wants to know how they can capitalize on grocery delivery and we want to give you some digital strategy insight to set you in the right direction.
The value of precise data to target your exact customer cannot be overstated. It truly is the most unique thing differentiating ad platforms today – and is why people love our Brand Lift hyper-targeting platform.
If you thought Walmart’s acceleration into grocery pickup was aggressive, consider their plans for 2019: grocery delivery available at about 1 in 4 Walmart stores in the US, reaching about 40% of all US households.
If there’s one place Walmart is winning in ecommerce, it’s with online grocery pickup (OGP). This simple service has revolutionized the way Walmart shoppers can transact with convenience, while remaining loyal to the channel. It may even be the key to the omnichannel transformation of your product.
Reaching consumers in a relevant way is often profoundly tied to place. Historically retailers & suppliers have focused on contextual, physical mediums for tapping the power of place inside the store – signage, displays, shelf talkers and so on. Beacons haven’t really worked. Promotional touch screens don’t get used that much. By and large, efforts to innovate and change the game have failed…
The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own. The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own…
One of the biggest mistakes a shopper marketing strategist could make going into next year would be to treat Online Grocery as just another tactic or box to check off of the media plan. The landscape for grocery and retail in general is being completely shaken up by new, convenient pickup and delivery options. As of September 2018, Walmart now offers grocery delivery in 50 metro areas and online grocery pickup in over 2,000 stores. And the reality is, everyone is jumping on this trend – including Whole Foods (Amazon), Target, Costco and Kroger…
Winning holiday shoppers online and in-store requires careful planning, in theory. But there’s not always time for a plan. Shopper marketers know how crazy holiday gets, so a plan isn’t enough – sometimes you need to improvise with smart, targeted tactics that you can quickly implement to reach and engage your target audience…
GEOFENCING ARTICLES & VIDEOS
- 3 Things your boss needs you to know about geofencing
- Accelerate Your Online Grocery Delivery Media Machine
- Last Brand to Grocery Delivery is a Rotten Egg
- Ad Fraud & How to Avoid It
- Winning at Grocery Delivery is the Key to the Walmart Power-shopper
- The Secret to Online Grocery Pickup? Omni-channel Journeys Require Omni-data Marketing Strategies
- The Game Has Changed for Winning at Shelf
- 3 Grocery Shoppers You Must Win in 2019
- Suppliers 2019 Playbook to Winning OGP
- Winning the Holiday Shopper
HOW WE VERIFY OUR RESULTS
Our Geofencing campaigns are able to track visitors who see your ad - then visit your location. No other ad technology provides this level of 1:1 attribution for measuring ROAS and campaign performance. Using our GeoConquesting tactics, we even track visitors who were at your competitors location - then visit your location.
IP TARGETING - SALES RESULTS
Our IP Targeting campaigns are measured by comparing the homes that saw your ad - directly with your sales results. This match-back process allows you to precisely measure your ROAS. In fact, in is not uncommon for us to see over 25X return on ad spend for IP Targeting campaigns in the auto and furniture industries.