Spotlight: Julie Cline – Digital Analyst for Mediavision2020

Mediavision2020 spotlights another allstar on our dynamic team: Julie Cline! Julie comes to Mediavision2020 as a recent graduate of Harding University where she received a Bachelor of Business Administration in Marketing degree.

Julie’s keen eye for detail and hunger for strategy makes her an ideal asset to the team as a Digital Analyst. Post-grad, Julie forged her own marketing internship for an emerging marketing agency in central Arkansas.

Julie’s happy place, is not one place at all— she loves traveling the globe. In undergrad, Julie traveled for 6 months experiencing cultures in Spain, France, Italy, England and Scotland.

With a passion for small business and exceptional ability to dive into campaigns full-throttle, Julie has proven to be an essential part of the Mediavision2020 team!

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Geofencing: Location-Based Marketing in 3 Simple Steps


Location Data Based Geofencing

Location data is a shiny object, but marketers often get perplexed with how to start using it, or simply dive in without a plan. Yet the building blocks of a geofencing advertising strategy are super simple.

So let’s look at 3 easy steps to jumpstart your geofencing strategy…

1. WHO IS YOUR AUDIENCE & WHAT DO THEY NEED?
Every media strategy, including geofencing, should start with a conversation about your target customer and the challenges you have in reaching them today. A well-rounded media strategy addresses the entire customer decision journey, looking for unique pain points your business can solve.

2. WHERE IS YOUR AUDIENCE LOCATED?
It’s important to make up a story of where your target customer goes on a given week. What are those relevant destinations and activities?

3. TYING IT ALL TOGETHER: WHERE DO YOU NEED TO SHOW UP, AND WHEN?

  • At the moment they’re at a given location?
  • Or AFTER leaving that location?

Once you’ve gone through these 3 quick steps, you simply need to decide the content of your message and create a list of geofence locations – whether stores, offices, venues or households.

Learn more about geofencing at mediavision2020.com or just give us a call –(479) 802-5199. We are here to help!

The Beauty of IP Targeting: Measurable ROAS

Measure Your Return on Ad Spend

IP targeting is more than a powerful way to influence entire households that match your specific behavioral and demographic criteria. Mediavision2020’s IP targeting is indispensable to because it solves one of the oldest pain pints of digital media: calculating a measurable return on ad spend (ROAS).

HOW OUR IP TARGETING PROCESS MAKES ROAS POSSIBLE

  • We build you a custom marketing list based on behavioral, demographic and other factors
  • Convert the target audience street addresses into IP addresses
  • Post-campaign, we compare actual sales reports addresses to the original marketing list used. Bam, instant Return-on-ad-spend (ROAS) calculation. It’s that simple.

Whether you’re using your own database of street addresses or a 3rd party list, IP targeting is a must-have component of any digital media strategy.

OUR PROOF IT WORKS
Okay we get it, you’re skeptical, well watch the quick case study on how IP address advertising generated up to 28x ROAS for one of our clients. Or read the IP Address Targeting New Mover case study here.