A winning Geofence Recruiting Strategy

1. Build your mobile ID target audience
Write down a list of places where your best Recuits live, work, or study. From that list, build an audience of mobile ID’s. One of the key benefits of targeting mobile ID’s is that no cookies are required to reach your target audience.

2. Maximize your reach & frequency
Serve your recruiting AD to your mobile ID audience at a minimum of 3x daily frequency. Include cross-device & retargeting so you reach them at work, home & and on the go.

It shouldn’t come as a surprise that quality Recruits appreciate your efforts to target them as it shows how much you value them as a potential candidate.

3. Be ready to respond
When properly executed, Geofence Recruiting campaigns generate multiple quality recruits each day. Now that you’ve reached them, give them a simple and direct path to communicate with you. The best candidates want to learn more about your company, often through conversation.