How geofencing marketing works

The process begins by creating geofences around places that your customers frequently visit like stores, restaurants, stadiums, zip codes or cities. Your ads serve inside these geofence zones appearing on mobile devices, desktops, tablets and TV’s. People see your ads while they are browsing premium sites/apps like weather.com, facebook, instagram, cnn.com, foxnews.com as well as top local websites/apps in your market. The majority of companies use geofencing marketing to achieve the following goals:

1. Brand awareness

2. Competitor conquesting

3. Increase foot traffic and sales

4. Generate leads

5. Recruit staff

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HOW WE VERIFY OUR RESULTS

GEOFENCING - STORE VISITS
Our Geofencing campaigns are able to track visitors who see your ad - then visit your location. No other ad technology provides this level of 1:1 attribution for measuring ROAS and campaign performance. Using our GeoConquesting tactics, we even track visitors who were at your competitors location - then visit your location.

IP TARGETING - SALES RESULTS
Our IP Targeting campaigns are measured by comparing the homes that saw your ad - directly with your sales results. This match-back process allows you to precisely measure your ROAS. In fact, in is not uncommon for us to see over 25X return on ad spend for IP Targeting campaigns in the auto and furniture industries.