Your dealership will face increased competition this year

Automotive buying trends have changed as in- market shoppers plan to visit at least three dealership showrooms, which is a 50% increase in the number of dealerships visited just two years ago.

Not surprisingly, savvy shoppers are spending even more time researching models, incentives and dealerships – a total of 15 hours on average!

The key to winning in this environment is laser-focused marketing, and it starts with good data!