Reach at-home audiences who have been at any location or event up to 12 months ago
Lookback Geofencing is a unique form of targeting that allows you to reach audiences who have frequented specific locations in the past (up to 12 months ago). Your target audiences are built using a deterministic tracking model that ensures our clients have access to the most comprehensive TAG CERTIFIED and precise mobile ID audience library in the industry.
Narrow your audience with data layers
- Interests (brand preferences, hobbies, etc)
- Demographic (gender, age, income, job, etc…)
- Behavioral (shopping history, currently in-market for…)
- Contextual (ads appear on sites within an industry category or containing specific content, ie. automotive research)
Cross device targeting:
- Allows you to serve ads across all devices in the household or workplace including connected TV’s.