RIGHT AUDIENCE. RIGHT TIME. RIGHT PLACE.

LOOKBACK GEOFENCING

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Reach audiences who have been at any location or event up to 12 months ago

Mediavision2020 has been the industry leader in custom audience targeting since 2013. Our unique approach to audience targeting involves a deterministic, cookie-free process that captures & targets mobile ID’s. The tactic is called Lookback Geofencing.

Our Lookback Geofencing audiences are available for nearly every industry in the US. Audience filtering or ‘data layering’ is also available for most Lookback audience segments.

Lookback Geofencing

Lookback Geofencing is a unique form of targeting that allows you to reach audiences who have frequented specific locations in the past (up to 12 months ago). Our lookback audiences are built using a deterministic tracking model that ensures our clients have access to the most comprehensive and precise mobile ID audience library in the industry. Mediavision2020 also leverages over 45 networks and ad exchanges giving your Ads the best chance to serve across millions of publishers.

Narrow your audience with data layers

  • Interests (brand preferences, hobbies, etc)
  • Demographic (gender, age, income, job, etc…)
  • Behavioral (shopping history, currently in-market for…)
  • Contextual (ads appear on sites within an industry category or containing specific content, ie. automotive research)

Cross device targeting:

  • Allows you to serve ads across all devices in the household or workplace including connected TV’s.

Campaign performance & optimization

Behind the scenes, our in-house team of Analysts optimize every client campaign each day. This high-touch approach allows us to deliver superior results on a more consistent basis and has clearly differentiated us in the geofencing industry.

Attribution & transparent reporting

One the many things that separates us in this industry is the amount of transparency in our reporting. ROI matters and measuring campaign results is an important part of our overall process. We provide each client a monthly campaign status report that includes key KPI’s along with our behind-the-scene observations. Each of our clients also receive a realtime dashboard that displays their campaign performance and key KPI’s.

Our reporting includes:

  • Average number of post ad-click page visits to your site
  • Average amount of time spent on your site post ad-click
  • Average bounce rate
  • Number of unique site visits
  • Click through rate
  • Impressions served