Addressable Geofencing
Target specific home and business addresses with digital ads across every device in the household — mobile, tablet, desktop, and Connected TV.
What Is Addressable Geofencing?
Addressable geofencing uses property plat data — the same data used by county assessors and title companies — to map the exact legal boundaries of individual home or business addresses. Every device that connects to the internet inside that property boundary is served your ads across mobile apps, websites, and streaming TV.
Unlike standard geofencing (which targets a geographic area) or demographic targeting (which targets a profile), addressable geofencing targets specific people at specific addresses. It is the digital equivalent of direct mail — but with the reach, frequency control, and attribution of programmatic advertising. For campaigns targeting competitor storefronts rather than specific addresses, see competitor geofencing. To serve video ads to the same household on streaming TV, combine addressable geofencing with CTV geofencing for full cross-screen coverage.
Addressable Geofencing Use Cases
Any campaign that benefits from targeting specific addresses — not just geographic areas.
Direct Mail Augmentation
Serve digital ads to every household on your direct mail list — reinforcing your message across mobile, desktop, and Connected TV.
B2B Account Targeting
Target specific business addresses for account-based marketing campaigns. Reach decision-makers at their office, not just their job title.
Political Canvassing
Reach registered voters at their exact home addresses with targeted political ads across all their devices.
Lease-End Automotive
Target households with expiring vehicle leases and serve them trade-in or upgrade offers before they visit a competitor.
High-Income Neighborhoods
Target specific subdivisions, zip codes, or neighborhoods with high household income for luxury products and premium services.
Customer Retention
Upload your existing customer list and serve retention or upsell ads to their home addresses across all household devices.
Addressable vs. Standard Geofencing
Choose the right tactic for your campaign goal.
| Feature | Addressable Geofencing | Standard Geofencing |
|---|---|---|
| Targeting Unit | Individual address / property | Geographic area or radius |
| Precision | Exact property-line mapping | Polygon or radius boundary |
| Best For | Known lists, direct mail augmentation, B2B | Competitor conquesting, events, neighborhoods |
| Minimum List Size | 500 addresses | N/A (area-based) |
| Device Coverage | All household devices (mobile, CTV, desktop) | Primarily mobile in-area |
| Attribution | Foot traffic + device-level verification | Foot traffic + device-level verification |
Addressable Geofencing FAQs
Start Targeting Specific Addresses Today
Upload your address list and we'll build a custom addressable geofencing campaign with transparent pricing and real-time attribution.
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