Premier Dermatology — CoolSculpting Patient Acquisition via Geofencing
The Challenge
Premier Dermatology needed to grow their medical aesthetics patient base — specifically for high-value CoolSculpting consultations and appointments — in a market where consumer behavior was shifting rapidly toward digital research and comparison shopping. Traditional advertising was producing inconsistent lead quality and volume.
Geofencing Strategy
Mediavision2020 deployed precision geofences around competitor dermatology clinics, medical spas, and high-income neighborhoods in Premier Dermatology's target market. Mobile display ads were served to prospective patients on their devices while they were physically present at those locations — and continued to reach them for 30 days after their visit through cross-device retargeting.
Ongoing Optimization
Mediavision2020's team actively monitored campaign performance against industry benchmarks, making continuous creative and targeting adjustments to keep the ads exceeding standard engagement rates — ensuring consistent lead quality month over month.
"My real appreciation comes in knowing that their eyes are always watching my campaigns. They are in tune with marketing benchmarks and consistently make subtle tweaks to keep my ads exceeding industry standards."
— Sara Fast, Premier Dermatology
Measured Campaign Results
30+
Quality New Patient Inquiries Per Month
Consistent monthly pipeline of high-intent aesthetic patients
CoolSculpting Consultations & Appointments
Inquiries directly converted into booked high-value treatment appointments
Exceeding Industry Benchmarks
Continuous campaign optimization kept engagement rates above medical aesthetics industry standards
This medical aesthetics geofencing campaign demonstrates that targeting prospective patients physically visiting competitor dermatology clinics and medical spas produces a measurable, consistent pipeline of high-intent inquiries. Premier Dermatology generated over 30 qualified new patient inquiries per month through Mediavision2020's precision geofencing platform — converting those leads directly into CoolSculpting consultations and booked appointments. For medical spas, dermatology practices, plastic surgery centers, and wellness clinics, geofencing is one of the highest-ROI patient acquisition strategies available, delivering ads exclusively to people who are actively researching aesthetic treatments in your local market.