Event Geofencing & Trade Show Advertising
Capture every attendee at your next trade show, convention, or live event — and follow them with targeted ads for 30 days after they leave.
What Is Event Geofencing?
Event geofencing draws a virtual boundary around a physical event venue — a trade show floor, convention center, conference hall, or stadium — and captures the mobile devices of every attendee who enters. Those devices are then served your ads across apps, websites, and Connected TV for up to 30 days after the event ends.
Unlike broad digital advertising, event geofencing reaches a pre-qualified audience — people who chose to attend an event directly relevant to your business. Mediavision2020 has been running trade show and convention geofencing campaigns since 2013, delivering verified impressions, clicks, and foot traffic attribution for exhibitors, sponsors, and brands nationwide. For maximum trade show ROI, combine event geofencing with competitor geofencing to also capture attendees visiting rival booths. Add CTV geofencing to extend your message to the same audience’s living room screens after the event ends.
Event Types We Geofence
Any event with a physical venue and a concentrated target audience is a candidate for geofencing.
Trade Shows & Conventions
Geofence the entire show floor or specific competitor booths. Capture buyers at peak purchase intent and follow them for 30 days post-show.
Industry Conferences
Target decision-makers attending industry conferences and serve them thought leadership content, product demos, or meeting requests.
Sporting Events
Reach fans and sponsors at stadiums and arenas with targeted ads for concessions, merchandise, ticketing, or brand awareness.
Job Fairs & Recruiting Events
Geofence job fairs and career expos to capture active job seekers and serve them your employment ads in real time.
Home & Auto Shows
Target high-intent buyers attending home improvement shows, auto shows, or boat shows with product-specific ads and dealer offers.
Political Rallies & Town Halls
Capture voters attending political events and serve them campaign messaging across all their devices for up to 30 days.
How Event Geofencing Works
Pre-event awareness, on-site capture, and 30-day post-event follow — all in one campaign.
Map the Venue
We build precise polygon geofences around the event venue, specific halls, booth zones, or competitor exhibit areas.
Capture Attendees
Every device that enters the geofenced area is captured in real time and added to your target audience.
Serve Ads During & After
Your ads are served to captured devices during the event and for 30 days afterward across apps, websites, and streaming TV.
Measure Results
ChattaBase attribution tracks impressions, clicks, and verified store visits from event-captured audiences.
Power Tool Manufacturer — Geofencing a Convention Center in Las Vegas
The Challenge
A national power tool manufacturer needed to reach qualified trade professionals attending a large Las Vegas trade show — not the general Las Vegas population. Traditional advertising could not isolate show attendees from surrounding traffic.
The Strategy
Mediavision2020 created multiple precision geofences around the convention center and key competitor booth zones. Mobile display ads were served directly to attendees' devices while they were physically present at the event.
Why Mediavision2020 for Event Geofencing
Booth-Level Precision
Polygon geofences map the exact footprint of specific booths, halls, or zones — not a radius that bleeds into adjacent buildings.
Pre, During & Post-Event
Launch pre-event awareness to registered attendees, capture on-site audiences, and follow them for 30 days after the event.
Verified Attribution
ChattaBase tracks impressions, clicks, and verified store visits from event-captured audiences — device-level verification.
48–72hr Launch
Campaigns go live within 48–72 hours of receiving your brief and creative assets — fast enough for last-minute show opportunities.
TAG Certified & Privacy-Safe
All campaigns comply with applicable privacy regulations. No PII collected. Fully TAG certified.
13+ Years of Event Campaigns
Mediavision2020 has been running trade show and convention geofencing campaigns since 2013 across every major industry.
Event Geofencing FAQs
Have an Upcoming Event or Trade Show?
Get a free event geofencing proposal with venue mapping, estimated reach, and transparent pricing. Campaigns launch in 48–72 hours.
Get a Free Proposal