Political Campaign & Issue Advocacy Geofencing

The Challenge

SEIU needed to reach fast-food workers — not the general public — to build grassroots support for the Fight for $15 minimum wage campaign.

Geofencing Strategy

Mediavision2020 geofenced 1,100 McDonald's restaurant locations nationwide, applying a "recency" filter to ensure ads were served exclusively to employees present during shift hours — not customers.

Why It Worked

By targeting workers physically inside the restaurants during working hours, the campaign reached the exact audience with the highest personal stake in wage legislation — with zero wasted impressions on unqualified audiences.

The Challenge

Advocates needed to influence undecided Democratic senators on immigration reform legislation without broad, untargeted national advertising spend.

Geofencing Strategy

Mediavision2020 geofenced the Washington D.C. Senate offices of on-the-fence senators, as well as their district offices in their home states — reaching both the legislators and their key staff members with targeted mobile ads.

Why It Worked

Targeting the physical offices where legislative decisions are made — not just broad digital demographics — ensured that every impression reached a person with direct influence over the bill's outcome.

The Challenge

The American Bankers Association needed to deliver pre-banking industry messaging to legislators and their staffs during active financial regulatory sessions and key legislative votes.

Geofencing Strategy

Mediavision2020 geofenced Capitol Hill legislative offices and committee hearing rooms, delivering high-frequency mobile ads timed to coincide with key banking industry initiatives and floor votes.

Why It Worked

Serving ads at maximum frequency during active legislative sessions — rather than a broad ongoing campaign — concentrated the messaging impact exactly when decision-makers were most engaged with the relevant policy issues.