CTV & OTT Geofencing Advertising
Capture audiences at real-world locations and follow them home with video ads on Hulu, Roku, Amazon Fire TV, and 1,000+ streaming platforms.
What Is CTV Geofencing?
CTV geofencing combines the precision of location-based geofencing with the impact of streaming TV advertising. A virtual boundary is drawn around any physical location — a competitor's store, a trade show, a neighborhood, or a specific address. When a mobile device enters that boundary, it is captured and matched to the household's connected TV. Your video ad is then served on that household's Hulu, Roku, or Amazon Fire TV screen.
This bridges the gap between real-world behavior and living room screens. Where competitor geofencing and addressable geofencing serve mobile display ads, CTV geofencing serves full-screen video — the highest-impact ad format available in programmatic advertising today.
How CTV Geofencing Works
From real-world location capture to living room streaming TV — in four steps.
Draw the Geofence
We map a precise polygon geofence around any physical location — a competitor's store, event venue, neighborhood, or specific address.
Capture Devices
Every mobile device that enters the geofenced area is captured and matched to its household IP address and connected TV devices.
Serve Video on Streaming TV
Your :15 or :30 second video ad is served to those households on Hulu, Roku, Amazon Fire TV, Pluto TV, and 1,000+ streaming apps.
Measure Attribution
ChattaBase tracks video completions, website visits, and verified store visits from CTV-served audiences — full-funnel attribution.
Platforms We Reach
Your video ads run across 1,000+ ad-supported streaming apps and CTV platforms — including all major services.
CTV Geofencing Use Cases
Any geofencing strategy can be extended to connected TV — turning location data into living room video impressions.
Competitor Conquesting
Geofence a competitor's location, capture their customers' devices, and serve your video ads on their household TVs for 30 days.
Event Follow-Up
Capture trade show and convention attendees on-site, then follow them home with video ads on their connected TVs.
Political Campaigns
Geofence rallies, town halls, and opponent events — serve candidate video ads directly to those household TVs.
Automotive Dealerships
Geofence competing dealerships and serve video ads to those households — reach car buyers actively shopping competitors.
Addressable Household Targeting
Build a geofence list from specific addresses and serve video ads to those exact households on streaming TV.
Omnichannel Campaigns
Combine CTV video with mobile display for the same geofenced audience — multi-screen reach for maximum brand recall.
CTV Geofencing vs. Mobile Display Geofencing
Both formats use the same geofence data — but serve different ad experiences on different screens.
| Feature | CTV / OTT Geofencing | Mobile Display Geofencing |
|---|---|---|
| Ad Format | Full-screen video (:15/:30) | Banner / display image |
| Screen | Living room TV, streaming apps | Mobile phone, tablet |
| Skippable? | Non-skippable | Closeable |
| Video Completion Rate | 95%+ | N/A |
| Best For | Brand awareness, high impact | Direct response, clicks |
| Combine With | Mobile display for omnichannel | CTV for full-funnel |
Mediavision2020 recommends combining both formats for the same geofenced audience — mobile display for immediate clicks, CTV for household-level brand recall.
Why Mediavision2020 for CTV Geofencing
Same Geofence, Every Screen
One geofence campaign delivers mobile display and CTV video to the same captured audience — no duplicate setup.
Full-Funnel Attribution
ChattaBase tracks video completions, website visits, and verified store visits from CTV-served audiences.
Premium Streaming Inventory
Ads run on brand-safe, premium streaming inventory — not user-generated content or low-quality apps.
48–72hr Launch
CTV campaigns go live within 48–72 hours of receiving your brief and video creative assets.
TAG Certified & Privacy-Safe
All campaigns comply with applicable privacy regulations. No PII collected. Fully TAG certified.
13+ Years of Geofencing
Mediavision2020 has been running geofencing campaigns since 2013 — CTV is a natural extension of our core capability.
CTV Geofencing FAQs
Ready to Reach Your Audience on Streaming TV?
Get a free CTV geofencing proposal with platform reach, estimated impressions, and transparent pricing. Campaigns launch in 48–72 hours.