Power Tool Manufacturer — Geofencing a Convention Center in Las Vegas
The Challenge
A national power tool manufacturer needed to reach a highly specific audience — qualified trade professionals and buyers — attending a large industry trade show in Las Vegas. Traditional advertising could not isolate show attendees from the general Las Vegas population, and booth traffic alone was insufficient to justify the event investment.
Geofencing Strategy
Mediavision2020 created multiple precision geofences around the convention center and key competitor booth zones within the show floor. Mobile display ads were served directly to attendees' devices while they were physically present at the event, driving them away from competitor exhibits and back to the client's booth and website.
Why It Worked
By targeting people physically inside the convention center — not just the surrounding city — every impression was delivered to a verified, in-market trade professional. The campaign eliminated wasted ad spend and produced measurable, attributable conversions.
Measured Campaign Results
1,000,000+
Mobile Impressions Served
Delivered exclusively to verified trade show attendees on-site
~700
Clicks to Client's Website
High-intent traffic from qualified buyers actively at the show
65
Actionable Leads Generated
Qualified prospects converted directly from convention floor ads
This trade show geofencing campaign demonstrates that targeting attendees physically inside a convention center — rather than using broad digital advertising — produces dramatically higher lead quality. By geofencing competitor booth locations within the show floor, Mediavision2020 delivered over one million mobile impressions, generated nearly 700 website clicks, and produced 65 actionable leads for a national power tool manufacturer at a single Las Vegas trade show. Event geofencing is one of the highest-ROI digital advertising tactics available for brands exhibiting at trade shows, conventions, and industry conferences.
