Industry Use Cases
Retail Geofencing
Geofencing Advertising for Retail Businesses
Target shoppers at competitor stores, malls, and high-traffic retail corridors — then follow them across every screen until they walk through your door. Fully managed. Real attribution. No minimum contract.
73%
of shoppers visit a store within 5 miles of home
4.4×
higher CTR than standard display ads
68%
of consumers check phones while shopping in-store
$1,500
minimum spend — campaigns start fast
The Challenge
Why Retail Advertising Is Harder Than Ever
Brick-and-mortar retailers face relentless pressure from e-commerce, rising ad costs, and increasingly distracted shoppers. Traditional advertising can't tell you whether a customer walked into your store.
Competitor Foot Traffic
Shoppers visiting your competitors are your highest-intent prospects. Traditional ads can't reach them at that exact moment — geofencing can.
Unmeasurable Attribution
Most retail ad platforms can't prove whether a digital ad drove an in-store visit. Without attribution, you're flying blind on budget allocation.
Wasted Ad Spend
Broad demographic targeting wastes budget on people who will never visit your store. Geofencing targets only people physically present in your trade area.
How It Works
6 Ways Retail Brands Use Geofencing
Competitor Store Conquesting
Draw a virtual fence around any competing retailer and serve your ads to shoppers while they're inside — or for up to 30 days after their visit. Capture customers at the exact moment they're evaluating alternatives.
Mall & Shopping Center Targeting
Target the entire footprint of a mall or retail corridor where your ideal customers already shop. Reach high-intent buyers in the same retail mindset before they walk past your storefront.
Trade Area & Neighborhood Targeting
Build addressable geofences around the residential neighborhoods within your primary trade area. Reach your most likely customers at home with ads that drive them to your location.
Lapsed Customer Re-Engagement
Identify devices that visited your store 60–90 days ago but haven't returned. Serve targeted win-back ads to bring lapsed customers back before they become loyal to a competitor.
Seasonal & Promotional Campaigns
Activate high-frequency campaigns during peak seasons — Black Friday, back-to-school, holiday — targeting shoppers in your trade area with time-sensitive promotional messaging.
Foot Traffic Attribution Reporting
Every Mediavision2020 retail campaign includes foot traffic attribution — we measure how many ad-exposed devices physically visited your store, giving you a true cost-per-store-visit metric.
Why Mediavision2020
The Fully Managed Retail Geofencing Partner
Since 2013, Mediavision2020 has run thousands of geofencing campaigns for retailers, restaurants, and brick-and-mortar businesses across the United States. We handle everything — strategy, creative, targeting, optimization, and reporting — so you can focus on running your store.
- Fully managed — no platform logins or technical knowledge required
- Foot traffic attribution included on every campaign
- Real-time reporting via our ChattaBase dashboard
- Campaigns start at $1,500 — no long-term contracts
- Transparent flat-rate pricing with no hidden fees
- Dedicated campaign manager for every account
Retail Campaign Performance
Average CTR0.35%
vs. 0.07% industry average
Campaign Launch Time5–7 days
from signed proposal to live ads
Get Started
Get a Free Retail Geofencing Proposal
Tell us about your store locations, target trade area, and campaign goals. We'll build a custom geofencing strategy — including competitor targeting zones, audience estimates, and projected foot traffic lift — at no cost or obligation.
- Custom Trade Area Map
We'll identify your highest-value competitor and neighborhood targeting zones.
- Audience Size Estimate
See how many devices we can reach in your target area before you commit.
- Foot Traffic Attribution Plan
Every campaign includes a measurement strategy so you can prove ROI.
- No Contracts Required
Month-to-month campaigns — scale up during peak seasons, pause anytime.
Request Your Free Proposal
Campaigns start at $1,500. No contracts. Fully managed.
FAQ
Retail Geofencing Questions
Resources
Related Reading
Expert guides and industry insights to help you plan your campaign.
6 resources available
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Read moreReady to Drive More Shoppers to Your Store?
Get a free retail geofencing proposal — custom trade area map, competitor targeting zones, and projected foot traffic lift included.
Get My Free Retail Proposal