CONNECTED TV (CTV)
Reach a new, streaming audience not available through traditional TV. With CTV you can now serve your commercials to these “cord cutters,” targeting your audience with extreme precision by geography, interest and behavior. CTV then allows you to deliver a digital retargeting campaign to an entire household on any device.
- Robust targeting: your existing customers or website visitors, in-market audiences and IP audiences
- Seamless integration with other digital campaigns, to nurture shoppers through their journey
- Extend reach through household display retargeting