Walmart is counting on their new Walmart+ membership plan to lure customers away and take sales from Amazon. And there’s good reason to believe that this will happen.

Meet Lauren, who just three weeks ago made her first taco ring! Lauren isn’t alone…in fact new research from Hunter suggests that 54% more Americans cooking at home. The trend has broad appeal for a variety of reasons from eating healthier (52%) to trying new recipes (50%) and simply finding relaxation in cooking a meal (50%)1.

In these uncertain times, one certainty emerges in our space: consumers are engaged with many devices and media channels in their household now more than ever before.

The challenge is, how do brands connect with their consumers when geography is such a crucial piece to their targeting tactic, and the world outside of our homes is still?

Grocery delivery requires a fresh take on targeting, value delivery and measurement, so we’re here to help you go beyond mere search, social and general display media.