What should dental advertising creative communicate?

Use clear, accurate information about a practice, such as its location, office hours, and services it can substantiate. Avoid messaging that infers a person's dental needs from a healthcare visit or promises a particular response.

What approaches are appropriate for specialty dental practices?

This page does not recommend audiences built from visits to healthcare providers or clinical locations. Specialty practices can consider broad local geographic, contextual, community, and employer-approved outreach that does not use health-visit signals.

How should a dental practice measure advertising?

Use aggregate campaign reporting and nonclinical marketing-channel responses. Do not link advertising measurement to patient records, clinical intake, or care visits.

How should a dental practice define its local audience?

This page does not prescribe geofences around healthcare locations or use care visits to define an audience. Consider broad local geographic and contextual approaches that do not rely on health-related location signals.

Can advertising use patient visits or practice records?

This page does not recommend using patient or clinical inputs, care visits, or health-provider-visit audiences for advertising. Use approaches that do not profile people through healthcare activity.

Geofencing for Dental Practices: Responsible Local Outreach Considerations

Responsible Local Outreach for Dental Practices

Dental practices can communicate with people in their communities without using attendance at healthcare locations as an advertising signal. Advertising should not be built from visits to dental or orthodontic offices, urgent care centers, emergency departments, patient parking, or other clinical-care areas.

Lower-Risk Local Outreach Approaches

Broad Geographic and Contextual Outreach

Use broad service-area and contextually relevant placements to share accurate information about a practice. Messages can describe location, office hours, and services without inferring an individual's dental needs from a health-related visit.

Employer-Approved Workplace Outreach

With an employer's permission, practices can provide general awareness information through employer-owned channels or local workplace opportunities. This approach should not identify people based on where they obtain care.

Community and Professional Engagement

Community events, local education, and professional associations can support general awareness when messaging is directed to a broad audience rather than people identified through healthcare visits.

Creative Considerations

Use clear, accurate information about the practice and any services or availability it can substantiate. Avoid claims about predicted response, return on investment, or an individual's health needs. Healthcare campaigns require campaign-specific review of data, vendor roles, permissions, state law, and platform rules; this site does not certify legal compliance.