What is the average cost of a geofencing campaign for a small business?

Mediavision2020 has a $3,000 per month campaign minimum. The recommended budget may be higher depending on market, audience size, formats, and objectives. Campaign outcomes and impression volume depend on delivery costs and the measurement plan.

How long should I run a geofencing campaign before evaluating results?

Run your campaign for a minimum of 60–90 days before making major budget or strategy decisions. Geofencing campaigns build audience size and frequency over time — the first 30 days are typically the weakest as the audience accumulates. By day 60–90, you will have sufficient data to evaluate performance and optimize.

Can I pause and restart a geofencing campaign?

Yes. Geofencing campaigns can be paused and restarted without losing your audience data. However, pausing a campaign for more than 30 days will cause your retargeting audience to decay (devices that were captured but not yet converted will age out of the audience). For seasonal businesses, it is better to reduce budget during slow periods than to pause entirely.

What Is the Minimum Budget for Geofencing? A Small Business Guide

Mediavision2020 campaigns have a $3,000 per month minimum. Your recommended budget may be higher depending on the market, audience, targeting locations, ad formats, and campaign goals. A budget is a planning input, not a guarantee of leads, store visits, or revenue.

Why Campaign Budget Minimums Matter

The monthly minimum provides a starting point for planning audience reach, frequency, creative delivery, and measurement. Impression volume depends on CPM, inventory, format, and actual delivery costs, so it should be estimated in your proposal rather than treated as a guaranteed outcome.

Budget Planning by Business Type

Solo contractors and single-location service businesses: Start at $3,000 per month and concentrate on a small set of relevant competitor locations or trade-area targets.
Single-location retailers and restaurants: Start at $3,000 per month; choose locations and dayparts that support the offer and the desired conversion.
Multi-location businesses: The campaign minimum is $3,000 per month. Total investment may be higher to support additional markets, locations, audience segments, and creative needs.

How to Make the Most of the Budget

Prioritize high-value targeting, a specific offer, and a landing page aligned with your ads. Establish the conversion goal and measurement plan before launch. Review delivery, attribution, and creative performance before scaling the investment.

Frequently Asked Questions

Can I run a Mediavision2020 campaign below $3,000 per month? No. Our campaign budget minimum is $3,000 per month. If that does not fit your current budget, wait until it does or discuss other marketing options; a shorter flight does not change the monthly minimum.

What does the managed service include? Your proposal should explain campaign strategy, targeting, creative requirements, reporting, and optimization. Confirm the scope and cost before launch rather than assuming a lower entry price.