GEOFENCING +
MOBILE ID RETARGETING

Target on-the-go consumers within a 25 foot radius anywhere
then cross-device retarget them at home, work or play.

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THE LEADERS IN GEOFENCING

No company in the industry offers a more targeted approach with household IP extension & cross device targeting across 98% of the web’s publishers. Our proprietary Geofencing process creates a virtual fence over your store, a competitor’s store, or even key neighborhoods. We then deliver your ads to any device that enters your geofence, PLUS capture device ID’s so you can retarget them later when they’re at home, work or play.

Our Geofencing technology is so precise, we reach shoppers inside a store or even at live events. Once they have entered your Geofence, consumers are served your ads on both apps & browsers. This targeting will help capture your customers on a more personal level by providing them with special offers that apply to their current location.

In Store Ad Targeting - Geofencing

TACTIC A: IN-STORE GEOFENCING

Our unique geofencing solution allows you to target consumers actively shopping inside a retail location – even limiting your message to specific sections of a showroom is possible using our hyper-targeting platform. Layer behavioral data, even your CRM data onto your geofence in order to reach precise audiences based on their shopping behaviors + current location. Our precision Geofencing has the ability to serve ads to serve ads inside your geofence as well as after they leave – so you can reach the same audience at work, play or at home across all devices.

TACTIC B: MOBILE ID CAPTURE & RETARGET

Extend the reach and impact of your geofencing campaigns by enabling Mobile ID retargeting.

What happens after your target audience leaves your geofenced area? By capturing the mobile ID of consumers who enter your geofence, you can retarget them on their devices – no matter where they are. You can even link a mobile ID to a home wifi network, allowing you to reach the entire household – including the devices in it – of the person who previously visited your geofence. This unlocks exponentially more influential touchpoints on the path to purchase. You can deliver relevant content and offers when it matters most, driving consideration and conversion.

Geo Targeting Live Events - Geofencing

TACTIC C: LIVE EVENTS

Our Geofencing technology reaches live audiences during conferences, sporting events, concerts, etc. Our platform serves ads both during the event and/or after the event allowing you to reinforce your message for a customized time period once the event has ended. There are three basic tactics:

  1. Live Event Targeting – Serves Ads to people currently inside your geofence
  2. Lookback Targeting – Serves Ads to people who were inside your geofence for up to 12 months ago.
  3. Retargeting – Serves Ads to people after they leave your geofence (no ad-click required)
GeoConquesting Competitors - Geofencing

TACTIC C: COMPETITOR CONQUESTING

Establish dominance over your competitors with our GeoConquesting Campaigns. This method of marketing builds a “virtual fence” around a competitor’s location and delivers relevant ads and offers to potential customers at critical moments in the path to purchase.

TRACK CUSTOMERS MOVING FROM YOUR COMPETITOR’S LOCATION TO YOUR LOCATION(S)

Our verified visit geofencing technology allows you to actually track store visits prompted by your ads, enabling you to better gauge cost per store visit as well as other critical attribution metrics that have historically challenged marketers and business owners.

Programmatic Advertising Geofencing

3 THINGS YOU NEED TO KNOW ABOUT GEOFENCING

1. Types of Geofencing

Geofencing tactics have evolved since the days of beacon technology. Savvy marketers can now target in real time, re-target through mobile ID capture and even use “look back” windows to target users who were within a geofence in the past. These capabilities have re-shaped the way time and place can be leveraged. Using a look back window, for example, is a way to achieve scale from the first day of a campaign. Mobile retargeting allows marketers to extend the conversation with prospects after they leave a geofence.

2. Self-Service or fully managed platform?

A self-serve platform allows the most flexibility with copy and campaign changes. If you need to swap ad units in the middle of the day, pause the campaign or change geolocations, you’ll be able to do so by logging into the platform. Self-serve platforms often require larger minimum spends. They can be tricky for the casual user and may not be the best option unless you have time to learn a lot about optimizing geofence campaigns as well as time dedicated to manage the campaign on a regular basis.

Fully-managed platforms, on the other hand, rely on an expert for campaign set up and optimization. With these platforms, there’s often a digital strategist who’ll help you conceptualize the campaign as well. The best full-service platforms use analysts who’ll optimize your campaign several times per week or daily. The trade-off is they’re typically a bit more expensive, and creative and campaign changes may take a business day or two to complete.

3. Lead Generation

Geofencing can be an excellent way to prospect for new leads. It’s a tactic that can help fill your sales pipeline by adding new, top and mid-funnel prospects. It’s a great add-on if your search campaign isn’t generating enough leads, as it’s able to reach prospects who may not be actively searching for your business. Passive job candidates, for example. Or shoppers at your competitor’s store. It’s important to set the proper KPI’s for geofence campaigns. If you’re stuck in a last-click attribution model, geofencing might not be right for you, as few, if any, form-fill leads will come directly from a geofence click. You have to look up the chain at assisted conversions to see the real story. One early metric to monitor is new site visitors. Once these prospects have landed on your site, bottom-funnel tactics like retargeting can be employed to nurture prospects into actionable leads.

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