Geofencing - Programmatic Advertising

GEOFENCING +
MOBILE ID RETARGETING

Target on-the-go consumers within a 25 foot radius anywhere
then cross-device retarget them at home, work or play.

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THE LEADERS IN GEOFENCING

No Company in the industry offers a more targeted approach with household IP extension & cross device targeting across 98% of the web’s publishers. Our proprietary Geofencing process creates a virtual fence over your store, a competitor’s store, or even key neighborhoods. We then deliver your ads to any device that enters your geofence, PLUS capture device ID’s so you can retarget them later when they’re at home, work or play.

Our Geofencing technology is so precise, we reach shoppers inside a store or even at live events. Once they have entered your Geofence, consumers are served your ads on both apps & browsers. This targeting will help capture your customers on a more personal level by providing them with special offers that apply to their current location.

In Store Ad Targeting - Geofencing

IN-STORE GEOFENCING

Our unique geofencing solution allows you to target consumers actively shopping inside a retail location – even limiting your message to specific sections of a showroom is possible using our hyper-targeting platform. Layer behavioral data, even your CRM data onto your geofence in order to reach precise audiences based on their shopping behaviors + current location. Our precision Geofencing has the ability to serve ads to serve ads inside your geofence as well as after they leave – so you can reach the same audience at work, play or at home across all devices.

MOBILE ID CAPTURE & RETARGET TECHNOLOGY

Extend the reach and impact of your geofencing campaigns by enabling Mobile ID retargeting.

What happens after your target audience leaves your geofenced area? By capturing the mobile ID of consumers who enter your geofence, you can retarget to them on their device – no matter where they are. You can even link a mobile ID to a home wifi network, allowing you to reach the entire household – including the devices in it – of the person who previously visited your geofence. This unlocks exponentially more influential touchpoints on the path to purchase. You can deliver relevant content and offers when it matters most, driving consideration and conversion.

Geo Targeting Live Events - Geofencing

LIVE EVENTS

Our Geofencing technology reaches live audiences during conferences, sporting events, concerts, etc. Our platform serves ads both during the event and/or after the event allowing you to reinforce your message for a customized time period once the event has ended. There are three basic tactics:

  1. Live Event Targeting – Serves Ads to people currently inside your geofence
  2. Lookback Targeting – Serves Ads to people who were inside your geofence for up to 12 months ago.
  3. Retargeting – Serves Ads to people after they leave your geofence (no ad-click required)
GeoConquesting Competitors - Geofencing

COMPETITOR CONQUESTING CAMPAIGNS

Establish dominance over your competitors with our GeoConquesting Campaigns. This method of marketing builds a “virtual fence” around a competitor’s location and delivers relevant ads and offers to potential customers at critical moments in the path to purchase.

TRACK CUSTOMERS MOVING FROM YOUR COMPETITOR’S LOCATION TO YOUR LOCATION(S)

Our verified visit geofencing technology allows you to actually track store visits prompted by your ads, enabling you to better gauge cost per store visit as well as other critical attribution metrics that have historically challenged marketers and business owners.

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