What is a realistic ROI expectation for a first geofencing campaign?

ROI cannot be projected reliably from case studies alone. Establish measurement criteria in advance and evaluate results against your business objectives, sales cycle, and campaign costs.

How long does it take to see ROI from geofencing?

For high-frequency categories such as restaurants and retail, ROI may be measured within 30 days. For considered-purchase categories, allow 60-90 days to capture the full consideration-to-conversion cycle.

What is the minimum campaign budget to see meaningful ROI?

Mediavision2020 planning guidance uses a minimum monthly campaign budget of $3,000. Whether that spend is appropriate depends on audience size, campaign objectives, and the measurement plan.

How do I calculate geofencing ROAS for my business?

ROAS = Total Revenue Attributed to Campaign / Total Ad Spend. For businesses with long customer lifetimes, use lifetime value rather than first-transaction value to calculate ROAS.

Are the case study results typical or exceptional?

The examples are reported campaign case studies, not forecasts. Results vary with creative, location selection, sales cycle, and measurement methodology.

Geofencing ROI: Case Studies and Results Across 6 Industries

What Real Geofencing ROI Looks Like

The most common question from marketers evaluating geofencing is simple: does it actually work? The answer, based on campaign data across thousands of campaigns and multiple industries, is yes — but with significant variation based on industry, tactic, creative quality, and measurement approach.

This article presents real case study results across 6 industries, with specific metrics that illustrate both the potential and the realistic expectations for geofencing campaigns.

Case Study 1: Automotive Dealership

Campaign: Competitor dealership conquesting for a regional Toyota dealer. Geofenced 6 competitor dealerships within 15 miles. 90-day campaign, $12,000 budget.

Results: 847,000 impressions served. 0.38% CTR (3,218 clicks). 142 incremental showroom visits attributed to campaign. 23 vehicle sales attributed to geofencing-influenced visits. Average vehicle gross profit: $3,200. Total attributed revenue: $73,600. ROAS: 6.1x.

Case Study 2: Fast-Casual Restaurant Chain

Campaign: Competitor conquesting for a 12-location fast-casual chain. Geofenced 28 competitor locations across 4 markets. 60-day campaign, $18,000 budget.

Results: 1.4M impressions. 0.42% CTR. 2,847 incremental store visits. Average check: $14.50. Total attributed revenue: $41,282. ROAS: 2.3x (direct). Long-term ROAS (repeat visits over 12 months): 8.7x.

Case Study 3: Credit Union

Campaign: Auto loan acquisition targeting car dealerships. Geofenced 34 dealerships in a 3-county market. 90-day campaign, $8,500 budget.

Results: 620,000 impressions. 0.29% CTR. 87 auto loan applications attributed to campaign. 62 loans funded. Average loan balance: $28,400. Average net interest income over loan life: $3,200. Total attributed NII: $198,400. ROAS: 23x.

Case Study 4: Charter School

Campaign: Enrollment campaign targeting competitor school open houses and residential neighborhoods. 8-week campaign, $6,500 budget.

Results: 520,000 impressions. 0.28% CTR. 847 website visits. 124 information request form submissions. 38 enrollment applications. 22 new students enrolled. Average per-pupil revenue: $9,200. Total attributed revenue: $202,400. ROAS: 31x.

Case Study 5: Luxury Spa

Campaign: Bridal season campaign targeting bridal boutiques and wedding venues. 4-month campaign, $4,200 budget.

Results: 340,000 impressions. 0.45% CTR. 67 new client bookings. 28 bridal party packages booked. Average bridal package value: $1,850. Average new client lifetime value: $2,400. Total attributed revenue: $119,000. ROAS: 28x.

Case Study 6: Staffing Agency

Campaign: Candidate acquisition targeting manufacturing facilities and competitor staffing offices. 60-day campaign, $7,800 budget.

Results: 680,000 impressions. 0.31% CTR. 312 application submissions. 89 qualified placements. Average placement fee: $3,200. Total attributed revenue: $284,800. ROAS: 36x.

Key Lessons Across All Case Studies

Across these examples, reported outcomes vary with location selection, creative, sales cycle, and measurement approach. Attribution windows should be selected for the sales cycle and documented measurement methodology. Organizations should evaluate results against their own objectives and measurement plan.