IP Address Targeting allows you to advertise at precise locations with display or video ads by targeting WiFi IP addresses. Unlike cookie-based targeting, IP targeting connects to real physical locations — households, offices, conference centers, and more — and remains effective even as cookies become obsolete.
Mediavision2020 leads the way in IP targeting across multiple industries. Our proprietary solutions reach device IPs as well as router addresses to maximize the number of devices reached on a shared network. IP Address Marketing is an effective tactic for reaching conference attendees, concert-goers, offices, and households.
The Top 35 IP Address Targeting Companies
Big Data Cloud
Big Data Cloud explains that its IP geo-location technology was the first in the industry to incorporate 100% scientific geo-location for accurate IP address-to-location data. Developers can open a free account, with affordably priced APIs and datasets starting as low as $3. The company operates from eight data centers around the world for maximum reliability.
El Toro
El Toro was one of the first companies and early adopters of IP address targeting technologies, securing patents on their proprietary products. They have a strong track record for accurate, traceable, and transparent targeting with a patented algorithm that matches physical addresses to IP addresses — enabling precise B2B and B2C applications.
SPEAR by Tridence
SPEAR is the IP address targeting product of Tridence, observing over 90 billion advertising impressions per day. Capable of serving on approximately 94% of online daily available ad inventory, SPEAR places ads on popular sites including Weather Channel, ESPN, Yahoo, USA Today, Forbes, People.com, and CNN.
Leadfeeder
Leadfeeder helps you convert anonymous website traffic into real company names using IP address targeting technology. Install the Leadfeeder tracker on your site and it will identify which companies have visited, what they browsed, how they found you, and where they are in the buyer journey.
Versium
Versium has been perfecting its data technology for nearly a decade. Their platform includes tens of millions of North American companies, more than 60 million business professionals, over 1,000 industries, and more than two trillion insight attribute data points — including a proprietary database of over 300 million consumers and 150 million American households.
United Mail
United Mail uses robust proprietary technology that quickly and accurately matches a digital IP address to a customer's physical street address with a 95% accuracy rate. Their 100% cookie-free approach serves banner ads on top sites like MSN, CNN, and the Wall Street Journal — eliminating wasted ad dollars and reaching ideal customers with precision.
AccuData
AccuData offers access to more consumer and business data than anyone in the industry. As a 30-year leader in the data space, AccuData provides direct access to hundreds of direct marketing data sources — including leading compiled resident, consumer, and business data sets for prospecting, enhancement, and analytics.
Daley PWS
Daley PWS offers IP-backed campaigns that are 50–100 times more targeted than television, up to 60 times more effective than other online ads, and have an average CTR 3.2 times higher than industry averages. Your ads appear on all devices — home computers, tablets, and mobile phones — across news sites, email portals, and popular sites across the web.
Early Express
Early Express is based in Ohio and specializes in IP address marketing, using offline data such as subscription lists, registered voter lists, and customer databases to serve dynamic display or video banner ads directly to households. Their tech is 100% cookie-free and connects with real people at unparalleled accuracy.
TRAK Data
TRAK offers IP address targeting services powered by artificial intelligence and machine learning. Their updated database includes more than 250 million consumers and 115 million households, with hundreds of targetable data points including street addresses, mobile device IDs, and full names.
LB Digital Data
LB Digital Data facilitates marketers to spend less while getting more value on advertising investments. Small business owners enjoy more than 50% greater accuracy compared to data acquired by other means. Reach prospects across direct mail, email, mobile phones, social media platforms, and more.
Digital Element
Digital Element has been providing global geo-location data and services since 1999. Their IP address location and intelligence data gives pinpoint locations and valuable insights for ad targeting, analytics, fraud prevention, and security applications.
KOB Advertising
KOB Advertising is recognized for its expertise in IP address targeting, including setting up specific IP targeting filters within advertising platforms like Google Ads for particular geographic regions. Ads are customized for each specific region to engage and communicate with customers in a more productive way.
Choozle
Choozle specializes in taking offline audiences into the online space for lead conversions and increased sales. Collect mobile device IDs or IP addresses from users who entered a predefined location, then target them later with hyper-targeted digital advertising campaigns using geofencing, geoframing, and geolocation targeting.
IPlytics
IPlytics is a data provider offering IP address and IP proxy data for increasing market insights and intelligence. Originally founded in Germany over a decade ago, IPlytics now offers powerful IP analytics to customers across numerous industries and geographic locations, including reports on 5G, smart home products, and edge computing.
BoodleAI
BoodleAI can harvest valuable information from as little as a name and phone number to detect the IP address of individuals you want to target — individually or by household. Because their IP targeting relies on the user's WiFi router IP address, the contact remains intact even if that household begins blocking cookie tracking or browses in private mode.
Mann & Company
Mann & Company specializes in IP address targeting and IP marketing strategies to help businesses boost consumer engagement. Their Reverse Append technology maps the IP addresses of web traffic back to actual physical addresses, enabling more precise and cost-effective direct mail marketing.
PEAK Targeting
PEAK Targeting matches physical addresses to IP addresses with extreme precision using offline data on-boarding capabilities and patented one-to-one marketing technology. They also offer multiple advertising products stemming from their IP Targeting algorithm, including Geo-Framing targeting technology.
Syntropy
Syntropy helps you track and market to people based on their internet browsing and connectivity history, without relying on digital cookies. They use connection history to determine the household IP address for a captured device, then serve ads to all devices on that network.
Foursquare
Foursquare is a technology platform specializing in location data and intelligence. Their tools help businesses understand consumer behavior, measure foot traffic attribution, and power location-based advertising campaigns with rich venue and movement data.
Radar
Radar is a leading location infrastructure company offering geofencing APIs, trip tracking, and place detection. Their platform enables businesses to build location-aware apps and trigger real-time notifications, marketing messages, and analytics based on precise user movement.
IPInfo
IPInfo provides accurate IP address data including geolocation, ASN, carrier, company, and privacy detection. Their API is used by thousands of businesses for ad targeting, fraud detection, content personalization, and compliance applications.
IPRegistry
IPRegistry offers a comprehensive IP geolocation and threat intelligence API. Their data covers over 250 countries and territories, providing accurate location data, ISP information, and security signals for targeting and fraud prevention.
IPQualityScore
IPQualityScore specializes in IP reputation scoring, fraud detection, and proxy/VPN detection. Their tools help advertisers filter out invalid traffic, protect ad spend, and ensure impressions are served to real, engaged users rather than bots or fraudulent sources.
Fraudlogix
Fraudlogix provides real-time invalid traffic (IVT) detection and ad fraud prevention solutions. Their technology helps advertisers, publishers, and ad networks identify and block fraudulent activity before it wastes budget or distorts campaign performance data.
Adsquare
Adsquare is a global audience and measurement platform specializing in location-based data for programmatic advertising. They offer real-time audience targeting, footfall measurement, and attribution solutions that connect offline behavior to digital ad exposure.
Ogury
Ogury is a global adtech company specializing in personified advertising — targeting based on interests and behaviors rather than personal identifiers. Their cookieless approach delivers relevant ads while respecting user privacy, making them a strong partner in a post-cookie advertising landscape.
Airship
Airship is a customer engagement platform that enables brands to deliver highly personalized, real-time messages across push notifications, in-app messages, SMS, and email. Their location-triggered messaging capabilities make them a powerful tool for geofencing-adjacent mobile marketing campaigns.
Braze
Braze is a leading customer engagement platform that powers real-time, cross-channel marketing automation. Their platform supports location-based triggers, enabling brands to send contextually relevant messages based on where customers are and what they're doing.
CleverTap
CleverTap is an all-in-one customer engagement and retention platform. Their geofencing and location-based marketing features allow brands to trigger personalized push notifications, in-app messages, and campaigns based on real-time user location data.
Mapbox
Mapbox provides location data platform services including maps, navigation, and search APIs. Their tools are widely used by developers and marketers to build location-aware applications, visualize geographic data, and power geofencing and routing features.
ESRI
ESRI is the world leader in geographic information system (GIS) software and location intelligence. Their ArcGIS platform is used by governments, enterprises, and marketers to analyze spatial data, visualize geographic patterns, and build location-based applications at scale.
PlaceIQ
PlaceIQ is a location intelligence company that uses movement data to help brands understand consumer behavior, measure campaign effectiveness, and identify new audience segments. Their foot traffic analytics and attribution tools are widely used in retail, CPG, and media planning.
Plot Projects
Plot Projects is a geofencing and location marketing platform that enables brands to trigger personalized notifications and campaigns based on precise user location. Their SDK integrates directly into mobile apps, making it easy to add geofencing capabilities without building from scratch.
Reveal Mobile
Reveal Mobile provides location-based audience building and attribution solutions. Their platform helps marketers build custom audiences based on real-world visitation patterns, measure foot traffic lift from advertising campaigns, and understand competitive visitation trends.
