Technology & Data
Deep dives into the technology stack behind geofencing: programmatic advertising, DSPs, location data quality, device IDs, privacy compliance, and the future of location-based advertising.
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Device ID Targeting: The Technology Behind Geofence Advertising
Device ID Targeting can support location-based advertising when teams use approved, non-sensitive criteria. Mobile advertising IDs may be pseudonymous or linkable rather than automatically anonymous, and campaign use requires careful review of the applicable data, permissions, vendor roles, law, and platform rules.
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Mobile Advertising ID (MAID): IDFA, GAID, & Privacy Changes Explained
Mobile Advertising IDs (MAID), including IDFA and GAID, are resettable device identifiers that may be pseudonymous and linkable; their use for advertising or measurement depends on device choices, platform rules, and context.
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Location Data in Advertising: Quality & Collection Explained
Location data in advertising uses geographical information from mobile devices to inform advertising, subject to data-quality review, sensitive-location restrictions, and applicable rules.
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Dwell Time in Geofencing: Why It Matters for Audience Quality
Dwell time, the duration an individual spends within a geofenced area, is a critical metric for gauging audience quality in geofencing. It indicates genuine interest and engagement, offering invaluable insights for refining targeting strategies.
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Programmatic Geofencing: DSP, SSP & Ad Stack Explained
Explore the programmatic advertising stack for permitted, non-sensitive geofencing, including how Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) automate ad buying and selling while supporting geographic and contextual campaign configurations.
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Geofencing Frequency Capping: Avoid Ad Fatigue & Boost Efficiency
Showing your ad too many times to the same person wastes budget and damages brand perception. Here is how to set frequency caps that maximize reach without burning out your audience.
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Geofencing Privacy: Considerations for Location Data, GDPR, and CCPA
Location data advertising raises privacy and legal considerations. This overview explains device identifiers, sensitive-location limits, and issues to review with counsel, providers, and platform policies.
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Stop wasting AD Spend
Stop wasting AD Spend The value of precise data to target your exact customer cannot be overstated. It truly is the most unique thing differentiating ad platfor...
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