Measurement & ROI
How to measure geofencing campaign performance, prove ROI, interpret attribution reports, and use data to optimize campaigns for maximum return on ad spend.
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Does Geofencing Work? ROI Data, Benchmarks, and Real Campaign Case Studies
The most common question we hear: does geofencing actually work? Here is the honest answer — with median ROI data, CTR benchmarks, foot traffic lift statistics, and three real campaign case studies across automotive, medical aesthetics, and employee recruiting.
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Geofencing Advertising: CTR Planning Guidance, CPM & Foot Traffic Lift by Industry
Mediavision2020's advertising CTR planning guidance is 0.15% average and 2.0%+ good. We also cover CPM, walk-in rates, and foot traffic lift; CTR guidance is not a per-vertical survey, measured client data, or a guarantee.
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Foot Traffic Attribution: How to Measure Whether Your Ads Drive Store Visits
In the competitive landscape of modern marketing, understanding the true impact of your advertising spend is paramount. For businesses with physical location...
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What Is a Conversion Zone? How Geofencing Measures Real-World Results
A conversion zone is a virtual boundary around a physical location that can support campaign reporting on visits or other defined outcomes. Results depend on the measurement methodology, data permissions, and reporting rules in use.
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Geofencing Pricing: CPM, Bid Floor, ROAS Explained for Max ROI
Understanding geofencing pricing models is crucial for maximizing your ad spend. This post breaks down CPM, Bid Floor, and ROAS to clarify what you're truly paying for in your campaigns.
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Measure Geofencing Campaigns: Optimize CTR, Viewability & ROI
Learn how to measure your geofencing campaign's success using key metrics like CTR, Viewability, Impressions, and Walk-In Rate. Optimize your strategy for better results.
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Geofencing Attribution Models: Credit Sales & Visits Accurately
Attribution is the most misunderstood aspect of geofencing measurement. Here is a clear explanation of the attribution models used in geofencing and how to choose the right one for your campaign.
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Geofencing ROI: Case Studies and Results Across 6 Industries
What can geofencing ROI look like? Here are case study results across 6 industries, with specific metrics, tactics, and lessons learned.
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Geofencing Attribution: How to Measure Foot Traffic and Prove Campaign ROI
Foot traffic attribution is the gold standard for measuring geofencing ROI. Here is how it works, what the data means, and how to use it to optimize your campaigns.
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