A whopping 28% of OG shoppers made their first ever online grocery order in March due to COVID19”1. These shoppers, who’ve adopted OG out of necessity, represent a new demographic in the space.

Meet Lauren, who just three weeks ago made her first taco ring! Lauren isn’t alone…in fact new research from Hunter suggests that 54% more Americans cooking at home. The trend has broad appeal for a variety of reasons from eating healthier (52%) to trying new recipes (50%) and simply finding relaxation in cooking a meal (50%)1.

Before we explore a few recipes for success, it’s important to understand the significance of what is happening in the online grocery space…

In these uncertain times, one certainty emerges in our space: consumers are engaged with many devices and media channels in their household now more than ever before.

The challenge is, how do brands connect with their consumers when geography is such a crucial piece to their targeting tactic, and the world outside of our homes is still?

While COVID-19 is driving one of the fastest shifts in shopper behavior we have ever seen, shopper marketing teams are challenged with testing & adopting new strategies for connecting with the massive influx of new online shoppers.

Grocery delivery requires a fresh take on targeting, value delivery and measurement, so we’re here to help you go beyond mere search, social and general display media.

Grocery Delivery

The race for grocery delivery is on, and it’s one of the key battlefronts of the great “clash of the titans” taking place among Walmart, Amazon, Kroger and other grocers. It’s also a fight among brands within Walmart – everyone wants to know how they can capitalize on grocery delivery and we want to give you some digital strategy insight to set you in the right direction.

The value of precise data to target your exact customer cannot be overstated. It truly is the most unique thing differentiating ad platforms today – and is why people love our Brand Lift hyper-targeting platform.

If you thought Walmart’s acceleration into grocery pickup was aggressive, consider their plans for 2019: grocery delivery available at about 1 in 4 Walmart stores in the US, reaching about 40% of all US households.

If there’s one place Walmart is winning in ecommerce, it’s with online grocery pickup (OGP). This simple service has revolutionized the way Walmart shoppers can transact with convenience, while remaining loyal to the channel. It may even be the key to the omnichannel transformation of your product.