A whopping 28% of OG shoppers made their first ever online grocery order in March due to COVID19”1. These shoppers, who’ve adopted OG out of necessity, represent a new demographic in the space.

The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own. The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own…