IP address Targeting – Mediavision2020

Behavioral Advertising, Connected TV, Digital Marketing, Digital Media, Geofencing, IP address Targeting

3 Grocery Shoppers You Must Win in 2019

The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own. The landscape for grocery is rapidly changing. As retailers struggle to adapt, supplier marketing teams are often left to find innovative ways to drives sales and strengthen loyalty on their own…

November 16, 2018/by Mediavision2020

Digital Marketing, Digital Media, IP address Targeting

The Beauty of IP Targeting: Measurable ROAS

IP targeting is more than a powerful way to influence entire households that match your specific behavioral and demographic criteria. Mediavision2020’s IP targeting is indispensable to because it solves one of the oldest pain pints of digital media: calculating a measurable return on ad spend (ROAS).

June 27, 2018/by Mediavision2020

HOW WE VERIFY OUR RESULTS

GEOFENCING - STORE VISITS
Our Geofencing campaigns are able to track visitors who see your ad - then visit your location. No other ad technology provides this level of 1:1 attribution for measuring ROAS and campaign performance. Using our GeoConquesting tactics, we even track visitors who were at your competitors location - then visit your location.

IP TARGETING - SALES RESULTS
Our IP Targeting campaigns are measured by comparing the homes that saw your ad - directly with your sales results. This match-back process allows you to precisely measure your ROAS. In fact, in is not uncommon for us to see over 25X return on ad spend for IP Targeting campaigns in the auto and furniture industries.

GEOFENCING ARTICLES & VIDEOS

HOW WE VERIFY OUR RESULTS