Creating and managing geofence campaigns requires expertise and daily optimization for the best results.

The process begins by creating geofences around places that your customers frequently visit like stores, restaurants, stadiums, zip codes or cities.

Generating leads can be a challenge for any client, especially those in a niche market. And, coming up with a working strategy can take time. In 2021, ad impressions on Facebook increased by 34% (Siu, 2021). With this increase of activity in the Facebook Ads space, the opportunity to reach your next business lead becomes greater. Here are some best practices for generating quality leads that you can follow up on.

Walmart is counting on their new Walmart+ membership plan to lure customers away and take sales from Amazon. And there’s good reason to believe that this will happen.

Meet Lauren, who just three weeks ago made her first taco ring! Lauren isn’t alone…in fact new research from Hunter suggests that 54% more Americans cooking at home. The trend has broad appeal for a variety of reasons from eating healthier (52%) to trying new recipes (50%) and simply finding relaxation in cooking a meal (50%)1.

While COVID-19 is driving one of the fastest shifts in shopper behavior we have ever seen, shopper marketing teams are challenged with testing & adopting new strategies for connecting with the massive influx of new online shoppers.

Grocery Delivery

The race for grocery delivery is on, and it’s one of the key battlefronts of the great “clash of the titans” taking place among Walmart, Amazon, Kroger and other grocers. It’s also a fight among brands within Walmart – everyone wants to know how they can capitalize on grocery delivery and we want to give you some digital strategy insight to set you in the right direction.

In these uncertain times, one certainty emerges in our space: consumers are engaged with many devices and media channels in their household now more than ever before.

The challenge is, how do brands connect with their consumers when geography is such a crucial piece to their targeting tactic, and the world outside of our homes is still?